The Blog MAMAMIA: ‘Why is everyone suddenly talking about jawline slimming?’

Prominent online publication Mamamia.com.au turned to Contour Clinics Medical Director, Dr. Josh Wall, for his expertise on the growing ‘snatched jawline’ trend, and how it can be achieved with a simple in-clinic treatment.

 

The following is an excerpt from MAMAMIA.com.au:

Dubbed ‘jawline tox’ on social media, the treatment promises a tighter, contoured jawline.

So, what exactly are ‘jawline slimming’ injections and why have they become so popular?

What are masseter injections?

‘Masseter injections’ is a phrase used to describe the use of anti-wrinkle injections into a specific muscle in the lower jaw (it connects your cheekbone to your lower jawbone), used for chewing. The treatment was primarily used to reduce teeth grinding, jaw pain, and jaw clenching — but in recent times has been used for its aesthetic side effects.

While it’s not necessarily a new procedure, the non-surgical treatment has now surged in popularity, particularly when it comes to the noticeable slimming effect for the lower face.

As Dr Josh Wall from Contour Clinics told Mamamia, the treatment has become one of the most popular requests from patients — and for good reason.

“I think it’s largely due to the fact that we see ourselves on screens so much more these days, and we have increased awareness of how we present physically,” he shared.

“It’s a common concern to have some heaviness in the lower face, especially as we age, as the skin loses its support structure.”

What’s involved in the procedure?

As Dr Wall told Mamamia, the jawline slimming treatment is usually a quick procedure that requires a few injections into the masseter muscle.

“We do a small number of precise, strategically-placed injections into the muscle, which is over in seconds,” he said. “It’s a very fast and relatively comfortable procedure. In the week following your treatment you’ll likely notice a visual result as the anti-wrinkle takes effect. As the muscle is temporarily atrophied, this gives the surrounding bulk a chance to shrink. ”

When it comes to results, Dr Wall said you’ll see the full result of your treatment within about two weeks, “by which time the muscle bulk will have noticeably dissipated.”

Slimmer features. Defined jawlines. Structured cheekbones. That ‘snatched’ look you get when you pull your hair up into a tight ponytail. Except… all the time.

As Dr Wall explained, part of the appeal is the non-surgical aspect.

“We find that patients do prefer to seek a non-surgical option if there is one, and changing facial contours without surgery is a huge plus for many people seeking cosmetic enhancement,” Dr Wall said.

“Reducing bulk in the jaw area helps to regain that youthful, heart-shaped ‘triangle of youth’ by narrowing the width of the lower face and helping to reduce a heavy appearance.”

“You may be surprised to find that the heaviness of your lower face is actually due to muscle bulk and not necessarily just fat. There are also patients who are genetically predisposed to having a face shape with a wide jawline, and these candidates are delighted to find they can change the shape of their face without surgery.”

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