Skip to Content Skip to Navigation

The Blog MAMAMIA: Dr. Josh on Celebrities and the ‘Shiny Object’ Technique

Ever wondered why some celebrities are increasingly difficult to identify? Have you noticed how Hollywood stars step out with a totally new look but it’s more than just hair… it’s something else, something you can’t quite put your finger on?

It’s not just you; media reporters such as are hot on the trail of this phenomenon, it’s they’ve even given it a name – the ‘shiny object’ technique – as it describes the attempt at distracting onlookers from noticing dramatic facial changes brought by surgical enhancement procedures.

“There’s a reason you can’t recognise celebrities anymore. They’re using the ‘shiny object’ technique.” – Mamamia looked to TikTok for intel. “If someone suddenly looks different and you can’t put your finger on it, it’s because they’ve had work done,” TikToker Corea Brei explained.

“There are subtle tricks rich people and celebrities do to get away with the illusion that they had nothing done, that they just went on a vacation. So the top secret is that they change their hair colour when they do something drastic,” Brei explained. turned to Contour Clinics Medical Director, Dr. Josh Wall, for “an actual reputable source” on this trend.


The following is an excerpt from

Interestingly, Dr Wall began to paint a very similar picture when it comes to celebrities’ abilities to ‘mask’ cosmetic procedures, telling me they use a variety of tricks “from changing their hair colour, doing different makeup looks, using filters – to distract from their cosmetic enhancements.”

“Celebrities are also strategic with the timing of their treatments, making sure they have enough downtime post-treatment to recover while planning their work around major events and making subtle tweaks to their appearance over time, rather than stepping out onto the red carpet with a brand new face,” Dr Wall said.

Of course, it’s not just the celebrities.

It’s something Dr Wall commonly sees in his clinic. Having cosmetic enhancements go undetected, he said, all comes down to timing.

“My patients often say to me, ‘Can I go back to work tomorrow, or will people be able to tell? I don’t want people to know I’ve had this done.’ It’s why we’re really busy on Thursdays and Fridays — people want to have the weekend to lie low while they recover from their treatment,” he said.

“For semi-invasive procedures like a thread lift or CO2 laser resurfacing, they’ll book their appointment late on Thursday night, then take the Friday and Monday off work so they can have a few days to recover without having to see anyone.”

And it paints a pretty questionable picture as to where we’re at with transparency around cosmetic procedures.

And it begs the question, what kind of impact does this have if it’s the cultural norm for celebrities to look like they’re ageless?

Just take a look at the Kardashian-Jenner family.

For the better part of a decade, they have remained at the centre of global beauty standards. There’s no denying their impact. It can be found in everything from beauty products and fashion to plastic surgery trends and cosmetic procedures.

“It’s setting unrealistic expectations,” said Dr Wall.

“If people are being told that celebrities look a certain way and it’s purely down to good genetics and with no help from their doctor, then it does set unattainable beauty standards.

“There is obviously pressure on celebrities whose appearance is their livelihood, affecting the amount and quality of work they receive. People in their industry invest in preserving their looks for the sake of their careers. I don’t begrudge them for passing off their results as being natural. But it’s society’s attitude towards cosmetic enhancement that encourages this secrecy.”

So, where does this leave us?

According to Dr Wall, we’re on the cusp of change. He predicts more and more advancements in the aesthetic industry and what we put in our faces and bodies — explaining that the attitude and transparency around these kinds of procedures will shift with it.

“In 10 years time, I strongly believe we’ll all be open about our treatments and it won’t be something people hide,” he said. “As an industry, we’ll adopt increasingly sophisticated methods and technologies, so the results will only become more and more natural.”

He went on to share that we’ll also see a shift from artificial enhancements (such as filler), in favour of a move towards regenerative medicine.

“It will be about restoring what you had earlier in life, triggering your body’s own natural responses to rejuvenate and regenerate. And with this direction, I don’t think there will be much taboo surrounding treatments. We can already see cosmetic enhancement becoming more normalised because treatments are safer and more effective.”

“What we’re seeing with celebrities taking measures to disguise cosmetic enhancements is an exaggerated version of what’s happening in wider society. It’s the same issue, just on a grander scale,” he said.

“The everyday woman is still wondering how she’ll go to work with bruises from injectables because she doesn’t want everyone to know.”

“Vanity is still seen as a negative. This will change with a societal shift in attitude towards making alterations to yourself.”

Read the full article by

As seen on

Contour Clinics on Ten
Contour Clinics on Cosmechix
Contour Clinics on OK! Mag
ABC Australian Broadcasting Corporation
Contour Clinics on Stay At Home Mum
Contour Clinics on Triple J Hack
Contour Clinics on Costhetics
Contour Clinics on Phalloboards
Contour Clinics on Mums of the Shire

are you ready?

Book Now

Not ready to book? Still have questions? Leave us a message and we will get back to you as soon as possible.

or call us on 1300 233 803


Nam tempus ultrices felis vel fermentum. Nulla nec varius ex. Suspendisse potenti. Aenean nec purus sed nulla aliquet rhoncus.